Once your website is established, traffic is always a concern. Even the coolest web design methods can't guarantee traffic, for this reason we must analyze how your site gets traffic, 2 main important areas - Organic and Paid.

Organic searches routinely end up with about 75% of the clicks. Basically put, organic listings are nothing more than impartial endorsements. The SEO does not come cheap and the site traffic is impacted because of it. The good news is this is a long- term solution. The paid search is left with the remaining clicks. In addition, they rake in the advantages as well. The paid search puts you in control of your destiny. You have the capability to control on demand. You manage the message you want to deliver and the landing page placement as well. Paid also benefits from performance pricing and broad distribution channels.

Recent studies were finished comparing the search returns of Organic and Paid approaches. The results were a little surprising. The conversion rates were basically about the same. The study involved twenty businesses to consumer e-commerce sites. According to the results, both searches came up with a conversion rate of just over 3%.

It is logical that you would expect the paid search to concede a higher conversion rate but this was not the case at all. On the other hand, because of the editorial integrity associated with organic, some might have expected it to fare better on the conversion scale. Perhaps both should be utilized in some way because there is no evidence that either approach has the edge. Paid searches do deliver some advantages.